Jingles and underscores are great, but if you really want to own your identity - you’ll need a brand anthem.

Sound can be incredibly powerful advertisement inside the dining hall. We’ve previously written about how sound can influence taste, but...

One of the most popular forms of a jingle is known as a “donut”. This style of jingle both opens and closes with vocals, but leaves a...

Last week, I had the pleasure of speaking with an agency in regards to my “Taste the Music” series of works. I can’t say too much about...

Between Spotify, Tik Tok, Radio & more there are many sound only spaces for entertainment these days, and cutting through the noise to...

Have you ever been in a relationship where you knew your partner was out front in their car waiting before they texted you or rang your...

What do the Roman Catholic Church, James Bond, & Apple all have in common? No, this is not a set up for a bad joke, rather it is what we...

Many people have an outdated view of what a jingle is and assume that a jingle must be run either on the radio or in television ads....

Welcome back to the Electric Raindrop website. We just completed a major revision of the entire site including an expansion of our...