Apr 18"Our Song": Understanding Sonic Branding through the Music of Taylor SwiftHave you ever been in a relationship where you knew your partner was out front in their car waiting before they texted you or rang your...
Oct 18, 2023Case Study: The Catholic ChurchWhat do the Roman Catholic Church, James Bond, & Apple all have in common? No, this is not a set up for a bad joke, rather it is what we...
Sep 24, 2023Five Locations to use a Jingle (That Aren't Radio or TV ads!)Many people have an outdated view of what a jingle is and assume that a jingle must be run either on the radio or in television ads....
Sep 4, 2023New Site, Free E-book, & More!Welcome back to the Electric Raindrop website. We just completed a major revision of the entire site including an expansion of our...