The holidays have a sound. Not a look, not a slogan — a sound. You can walk into a store, hear a few notes of sleigh bells or a cozy jazz trio playing Christmas standards, and suddenly you’re five years old again, shaking presents under a tree. Music has this power to directly transport people to a different time and place. When you combine this with the nostalgia around the holidays you have a super powerful tool to directly connect with your audience and build long term

If you are a brand or content creator looking to dabble in sonic branding but don’t think you want to take the leap yet into working with...

Why do Disney, Nintendo, and other large media companies sue creators for using Mickey mouse, the Mario brothers, or other copyrighted IP...

Tired of relying on the built in royalty free tracks on instagram, youtube, or whatever social media platform you are on? Feel like they...