The holidays have a sound. Not a look, not a slogan — a sound. You can walk into a store, hear a few notes of sleigh bells or a cozy jazz trio playing Christmas standards, and suddenly you’re five years old again, shaking presents under a tree. Music has this power to directly transport people to a different time and place. When you combine this with the nostalgia around the holidays you have a super powerful tool to directly connect with your audience and build long term

Jingles and underscores are great, but if you really want to own your identity - you’ll need a brand anthem.

Many people have an outdated view of what a jingle is and assume that a jingle must be run either on the radio or in television ads....